The survey indicates how, after experiencing the in January 2002 the lowest point in the past year and a half, Industrial advertising ads have been increasing to a growth rate of 33% in the month of April. According to Nielsen/NetRatings investigation, in fact., if in January ads were 52.530, in April they rose to 69.838.

What are the reasons behind this inversion in trend? According to the research company the new dynamism of web based advertising is due especially to the return of the traditional advertiser who, after the 11th of September, has momentarily cut advertising expenses.

Among the major advertisers who contributed to increased Internet advertising traffic in these past few months many offline concessionaries such as Colombia House, who has increased online announcements by 89%.

Nielse/NetRating’s figures therefore, confirm last January’s investigation by the same company and by People Swg for Acp online, which highlighted the excellent results of web based advertising and which uses banners as its only means.

June.2002

Nielsen /NetRating