Measuring the efficacy on online campaigns
(Business news) - One of the problems tied in with the development of the web is the measurement of the efficacy of a web-planned advertising campaign. Jupiter Media Metrix has solved this problem creating a specific software, “Campaign Analysis”, which can analyze the impact of online advertising campaigns, examining the most effective strategies for customer acquisition, contributing to online and offline sales, optimizing investments and exploiting marketing budgets at best eliminating from planning those sites that yield the worst results.The substantial advantage of Campaign Analysis consists in having found a single methodology to measure necessary details to quantify the success of an online campaign. Up to today operators needed to measure the efficacy of a campaign, especially if integrated (banner, e-mail, web pages, etc.), they had to necessarily check many and various sources of information to collect all essential data for an appropriate analysis. With Campaign Analysis all this is no longer necessary, since the new Jupiter Media Metrix software is, by itself, capable of satisfying all information requirements.
Campaign Analysis’ measurement methodology is simple and reliable. For the most accurate measurement this new software uses tags (code strings) that are unique and identifiable, which are then united to all campaign elements (banner, e-mail, web pages, etc.). When the user receives an ad, the relevant tag communicates with Jupiter Media Metrix’s server, which then starts all the necessary measurements. Before Campaign Analysis you would have needed to use different software and methods to proceed to each single measurement, which did not contribute to the effective efficacy of measurement and its readability. A problem Campaign Analysis solved in a brilliant manner.
Also very important is the possibility of being able to access via web, with great ease and speed, all data collected by Campaign Analysis. Reports are instantly accessible with a simple mouse click and data is updated every hour. This way it is possible to enter further into the detail of every single figure, until the understanding of what creative element was truly successful and even pinpointing geographical elements (state, region, city and zip code) of the surfer who has clicked on the banner.
Jupiter Media Metrix is one of the leading companies in the analysis and measurement of worldwide Internet and IT market. The company is based in New York with branches all over the world, in America, Asia, Europe (where it operates under the name of Jupiter MMXI).
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Jupiter Media Metrix
